When a payment fails a fraud rule it may be because the billing address you have entered online is incorrect. Your billing address (or registered address) should exactly match the address which appears on your card statement. If it does not then it will fail a fraud rule.
Making sure your billing address is correct is a good way to ensure that you are the genuine cardholder as often a fraudster will not know the registered address of your card. We will not accept an order if the billing address does not match exactly. This is a very important security check that we make in order to safeguard both you as the customer and us as the seller.
Sometimes you may think that your billing address is correct and do not understand why we will not accept your payment. Our system simply asks your bank for verification of your billing address and your bank matches it against their own database of customers, therefore if it comes back to us as 'No Match' then this is correct. In order to continue with your order you will need to contact your bank and ask them to confirm your registered address or look at a recent card statement which will display your correct address. Once we have the correct address your order and payment can be processed successfully.
Sometimes you may have used your card on another website or in a shop and the payment may have been authorised without a problem. This is because not all companies have the same fraud rules incorporated in their payment process. As card payment security is of paramount importance to us, we have the highest level of fraud rules in place to check all cards used on our website.